Thoroughly enjoyed this book. It read like a well planned novel, but more powerful because it truly happened. The story of how getting past the greed and egos that totally govern business today can totally save a business. Adhering to the same principles of seeing the big picture that created Ford in the first place. It’s the story of how producing a quality product at a fair price actually succeeds with greater results and sustainability than businesses current approach of “selling” the customer then under delivering.

This is truly a great American story. A book that is impossible to put down. It illustrates how much it means when people get together to achieve the goals laid out by great leadership. Think I'll go for a ride in my Ford Fusion!

A must read for anyone looking to affect positive change in an organization. Thoroughly researched and compellingly presented!

...that is a history a business lesson all in one!! Excellent insight on what was going on at that level during a financially scary time in US history. Well written, easy to read, and VERY hard to put down. I expect I will re-read this one...

One of the best business books I have ever read. Great detail behind the scenes of the rise and fall of not only Ford, also GM and Chrysler. After reading, I am an even bigger Alan Mullaly fan.

Great read. Could not put it down. Very well written

Unbelievable and inspirational!

Great read! I could not put it down. Makes you proud to be an American!

I've never read a non-fiction book with such intensity and focus. I've always wondered what exactly happened to Ford during the Great Recession. This book reads like a history mystery. Simply fantastic. I already own two Ford cars. One of them is the icon of this iconic company, Mustang GT. My future cars may just be all from Ford.

A a retired businessman and consultant, I read many books, most of them non fiction. For me, American Icon is the best I have read for some time. It is clear and compelling writing. The basics: have a vision, develop the plan to achieve it, focus intensively to execute it using comprehensive metrics through team work applies to any business large or small, products or services. The author did a great job of objective reporting.