There is an entire industry dedicated to selling advertising to new businesses. In a world where a really good salesperson can convince someone new in the business world to spend thousands of dollars on a bad advertising decision: People need to see this before they get sold! Meatball Sundae shows how all these "neat ideas" that people will try to sell re old school and that their resources are more wisely spent on the the new media marketing (and their money will go farther, too!)