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This is a great intro to the Heath Brothers if you' re not familiar with them, and some really thought-provoking articles they are at that! Love their stuff!

Insightful and entertaining. Made you think while making you chuckle. Highly recommended.

If you're a thinking businessperson, there are 17 articles- at least 10 or more will have you up at night thinking how this applies to your business. Highly recommend. Making this free was a stroke of marketing genius because now I want to read everything the Heath brothers are writing about!! Great job guys. You increased my happiness... by reading this, and commenting positively on it.

A collection of shorts that is a nice companion piece to Switch and Made to Stick. These quick-hitters get right to the point, then move on. A real, umm, "screen-swiper"?!

Not intending to be anything else, this collection of articles provides a quick ride through a wide variety of topics. Witty, light, with some insight that may prompt further investigation.