Russel is a genius! The book lays down all the basics for using funnels and how to implement them into your business. Great book and great writing!

Russel Brunson will go down in history a one is the greatest entrepreneur of our time!! I believe every entrepreneur should read his books

MODERN DAY CLASSIC. It’s based in knowledge that has worked since the inception of direct response. It will continue working long after shiny objects fade away. Read this and the four hour work week. Read slowly. Reread. Apply. Apply again. You’ll never be broke again.