Great read for a marketing professional, serial entrepreneur or college student. No matter your background, this book will teach you the essence behind being a great marketer and the main / deepest drivers of a customer’s purchase decision.

The book is filled with aha moments of regular marketing strategies and guides us how to make them extraordinary! It’s a must have book for every marketers.

I love this book. It could be one of the best marketing books ever written. But I still give it 4 stars… (although it does deserve another half star). The proposition that all (or almost all) of the decisions we make are based on status can’t be true. Sure some people can make decisions solely based on status but what if the best decisions we make never are? What if we were to market to that part of humans, the non selfish part? Would this work better? Idk..

Read slow. Rereading will yield nonlinear returns. Seth is smart enough to say it simply. If you don’t get it you don’t have the right mental models everyone else does.

This is the Bible for marketing!

This isn’t a book. It’s a cluster of thoughts and ideas and understandings that you wont get much out of