John Burke does a great job to provide a glimpse of the man behind Trek as well as a truly remarkable person. The read is quite easy and one can get through the book in a couple hours. The takeaways are priceless. Truly enjoyable.

As a father with a great relationship with my only son, a Wisconsinite, a Packers fan and an owner of 3 Trek 's and a Klein bicycle it is no wonder I was drawn to this book. The power of life's lessons described in this book go way beyond those similarities. Anyone can and should learn from Dick Burke's life and times. John Burke does a wonderful job of allowing the reader to get a glimpse into the life of the man they call The Big Guy.