Okay, he does what he says; explaining the cons, naming names because in his heart he is repentant. Got it. The book gets bogged down in repentance here and there, but can be a juicy read when he outlines the dirty tricks campaigns he's waged to put products and people on the map. I picked this up, figuring there would be the "media backlash" and so far only a couple of people have taken the bait, mostly the creator of a website that admittedly lazy or stressed journalists use to be able to claim "unnamed sources" on their articles, columns et al. WHY TO READ THIS It will help you suss out the fake news stories if you haven't done so already. If you are seeking publicity, it does give you kind of a roadmap whereby you can draw your own moralistic line in the sand. Also you can enjoy the media's penchant for making more copy out of a somewhat non-issue. This will play into his hand, as he points out. WHY TO SKIP IT OR NOT TAKE IT TO HEART The repentant Mr. Holiday goes a little too far as con artists often do, and it sounds as hollow as a child's piano. The writing at times rambles, and whoever his editor was, was either asleep at the wheel reigning him in, or was instructed not to go there. You also may come away realizing that you have been expertly duped to buy this exposé thereby adding to what he craves: more hits, more pickups in news, blogs and magazines. This, he says is his intent. Interesting, odd, but hardly the "blowing the lid off" expose the writer and his publisher imagine.